‘Rum Story: The Dark Spirit of Whitehaven’ is a museum housed inside the former warehouse, office and shop of the Jefferson’s Rum Company in Cumbria. During the eighteenth and early nineteenth century Jefferson's would have been in receipt of slave-grown produce from the Caribbean, which would have been stored and processed in the museum's building.The museum opened in 2000 as part of the town’s regeneration project and aims ‘to bring history to life.’
On entering the museum, visitors walk through a series of room settings, from the African jungle at the beginning of enslavement, to a reconstruction of a slave ship hold complete with mannequins, and finally plantation offices . These room settings offer a very immersive experience, complete with opportunities for total sensory engagement; scent boxes, samples for tasting on exit and soundtracks all the way through.
The collections consist mainly of archival material which illustrates the company's connection to the Transatlantic Slave Trade, and how that made Whitehaven a prosperous port town. Interpretive panels explain the room settings, and diorama scenes with mannequins illustrate to visitors the way things were during the period, for both the enslaved and the workers in Jefferson's factory. The greatest asset that the museum has is the building itself, which provides a true, tangible link to the trade and its legacy on the local community.